Egyptian Electric & Electronics
Egyptian electronics industry is a growing sector, focused on becoming a regional hub for design and manufacturing through the Egypt Makes Electronics (EME) initiative, which offers incentives for investment in design, semiconductors, and labor-intensive production. Key players include global brands like Samsung, LG, and Haier operating alongside local leaders such as Elsewedy and Elaraby Group. The industry encompasses consumer electronics, home appliances, and the development of embedded systems and semiconductor design, supported by government initiatives and workforce development programs.
Key Initiatives & Strategy
Egypt Makes Electronics (EME) initiative:
Launched in 2015 and updated to EME 2.0, this strategy focuses on building a stronger local electronics and semiconductor ecosystem.
Two-Pillar Strategy:
EME supports local fabless semiconductor startups and innovation (Innovation Pillar) while also encouraging large-scale, labor-intensive electronics manufacturing (Manufacturing Pillar).
Government Support:
The government offers incentives like corporate tax reductions, customs exemptions on equipment, subsidies for establishing design and manufacturing facilities, and export rebates.
Major Sectors
Consumer Electronics:
This is the largest segment, driven by the demand for products like smartphones, TVs, and personal computing devices.
Home Appliances:
The market includes both global brands and local manufacturers of appliances such as refrigerators, microwaves, and washing machines.
Semiconductors & Design:
Egypt is strategically avoiding building expensive semiconductor fabrication plants (fabs) and instead focusing on design and system integration to build a robust local ecosystem.
Key Companies
Global Players:
Samsung, LG, Haier, and Bosch have established manufacturing operations and investments in Egypt.
Local Leaders:
Homegrown companies like Elsewedy (smart meters) and Elaraby Group (consumer electronics) are significant contributors to the sector.
Retail & Distribution:
The market also features large retail networks like B.TECH and CompuMe, along with online retailers such as Amazon.eg.
Growth Factors & Challenges
Market Potential:
A growing and tech-savvy consumer base in Egypt creates significant opportunities for market expansion.
Workforce Development:
The government and organizations like the Information Technology Industry Development Agency (ITIDA) offer training programs to develop skilled talent in electronics, embedded systems, and AI.
Challenges:
The industry faces challenges such as fluctuating currency rates, supply chain disruptions, and infrastructure limitations.
Elsewedy Electric
A global leader that has evolved from a local manufacturer of electrical products into an integrated infrastructure solutions provider; with over 19,000 employees and with recorded revenues of more than USD 5 billion
A global leader that has evolved from a local manufacturer of electrical products into an integrated infrastructure solutions provider; with over 19,000 employees and with recorded revenues of more than USD 5 billion
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EL SEWEDY ELECTROMETER
Over the past 20 years El Sewedy Electrometer Group (EMG) established itself as a market leader by supporting Electricity, Water & Gas Utilities around the world with state of the art Metering Solutions and Energy Management Services
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El Sewedy Industries Group
Over the past 80 years, The Group has succeeded in influencing the local market in various operational scopes; Energy Solutions, Manufacturing, Lighting systems & Fixtures, Building Materials, Retail and Real Estate Development
Welldone
Since we decided to enter the industrial competition in Egypt, we have promised our customers with the task of advancing and upgrading the Egyptian industry, so, we searched for achieving the difficult equation until we found our way
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FRESH ELECTRIC FOR HOME APPLIANCES COMPANY S.A.E was founded in Egypt in 1987 with a dream of introducing MODERN and affordable quality products to enhance customers’ lives.
